# WinWinKit

> Affiliates, referrals, and promo codes management platform for mobile apps.

The markdown source of any docs, developers, or blog page is available at its `.md` twin (e.g. `/docs/affiliates/introduction.md`). The full corpus is at `/llms-full.txt`.

## Product

- [WinWinKit](https://winwinkit.com/index.md): A purpose-built tool for running powerful affiliate programs and promo campaigns. Designed for iOS, Android and desktop apps.
- [Affiliates](https://winwinkit.com/affiliates.md): Partner with creators, influencers, and bloggers to grow your app. Manage commissions, payouts, and user rewards - all from one dashboard.
- [Referrals](https://winwinkit.com/referrals.md): Let your users invite friends and reward both sides. Set up user-to-user referral programs with flexible rewards and automatic tracking.
- [Promo Codes](https://winwinkit.com/promos.md): Create and manage promo codes to drive sales, limited-time offers, and targeted discounts for your app.
- [Creators](https://winwinkit.com/creators.md): Connect your app with verified creators, with revenue-share, per-user, per-conversion, per-post, and per-1k-views commission models.
- [No-Code Integration](https://winwinkit.com/no-code.md): Launch affiliate marketing for your App Store app in under 5 minutes — no SDK or API integration required. Powered by Apple's native Offer Codes.
- [Attribution & Revenue](https://winwinkit.com/attribution-and-revenue.md): How attribution and revenue work in WinWinKit — the SDK integration, how purchase data reaches us from the App Store, Google Play, Stripe and RevenueCat, and how claims, trials and conversions are tracked.
- [Pricing](https://winwinkit.com/pricing.md): Plans, pricing, and what is included in each tier.

## Docs

### Introduction

- [Attribution](https://winwinkit.com/docs/introduction/attribution.md): How users and revenue are attributed to the right campaigns in WinWinKit.
- [Introduction](https://winwinkit.com/docs/introduction/revenue-tracking/introduction.md): How WinWinKit tracks revenue from your app's purchases to attribute revenue, commissions and conversions.
- [App Store](https://winwinkit.com/docs/introduction/revenue-tracking/app-store.md): How WinWinKit tracks revenue directly from the Apple App Store.
- [Google Play](https://winwinkit.com/docs/introduction/revenue-tracking/google-play.md): How WinWinKit tracks revenue directly from the Google Play Store.
- [RevenueCat](https://winwinkit.com/docs/introduction/revenue-tracking/revenuecat.md): How WinWinKit tracks revenue via the RevenueCat integration.
- [Stripe](https://winwinkit.com/docs/introduction/revenue-tracking/stripe.md): How WinWinKit tracks revenue directly from Stripe.

### Rewards

- [Introduction](https://winwinkit.com/docs/rewards/introduction.md): A reward represent a level of access, feature, offer, or content that a user is “rewarded” with.
- [Basic](https://winwinkit.com/docs/rewards/basic.md): Simplest reward that can be offered to users. Typically used to grant a user an access, feature, or content.
- [Credit](https://winwinkit.com/docs/rewards/credit.md): Virtual currency reward.
- [App Store Offer Code](https://winwinkit.com/docs/rewards/appstore-offer-code.md): Discounted or trial subscription or in-app purchase offer on the App Store.
- [Google Play Promo Code](https://winwinkit.com/docs/rewards/googleplay-promo-code.md): Trial subscription offer on Google Play.
- [RevenueCat Entitlement](https://winwinkit.com/docs/rewards/revenuecat-entitlement.md): Reward an Entitlement directly in RevenueCat.
- [RevenueCat Offering](https://winwinkit.com/docs/rewards/revenuecat-offering.md): Reward a custom Offering directly in RevenueCat.

### Affiliates

- [Introduction](https://winwinkit.com/docs/affiliates/introduction.md): Invite affiliates to promote your app for a commission.
- [No-Code Integration](https://winwinkit.com/docs/affiliates/no-code.md): Introduction and integration guide.
- [For Affiliates](https://winwinkit.com/docs/affiliates/for-affiliates.md): Affiliates can be creators, influencers, media, or even your app users!

### Referrals

- [Introduction](https://winwinkit.com/docs/referrals/introduction.md): Launch a referral program to reward users for inviting others and being invited.

### Promos

- [Introduction](https://winwinkit.com/docs/promos/introduction.md): Attract new users by distributing promo codes.

### Pages

- [Code Link](https://winwinkit.com/docs/pages/code-link.md): A web link to a code, its rewards, and instructions on how to use it. The code can be an affiliate, referral, or promo code.
- [Affiliate Form](https://winwinkit.com/docs/pages/affiliate-form.md): A web page where new affiliates can sign up to promote your app for a commission.

### Users

- [Introduction](https://winwinkit.com/docs/users/introduction.md): A user represents an individual who interacts with your app.

### Guides

- [User Experience for Claiming Code](https://winwinkit.com/docs/guides/user-experience-for-claiming-code.md): Patterns for letting users claim referral, affiliate, and promo codes inside your app.
- [Creating a Referral Program #1](https://winwinkit.com/docs/guides/creating-a-referral-program-1.md): Set up a dual-sided referral program that rewards existing users for inviting others while also giving a free month to invited users.
- [Designing a Referral Program](https://winwinkit.com/docs/guides/designing-a-referral-program.md): What to think about when designing a referral program for an iOS or Android app, and tips on what rewards to offer.
- [Setting up Affiliates with RevenueCat](https://winwinkit.com/docs/guides/setting-up-affiliates-with-revenuecat.md): Walk through the process of setting up affiliate marketing for an app that uses RevenueCat.
- [Configuring a Free Month reward](https://winwinkit.com/docs/guides/configuring-a-free-month-reward.md): Different methods to implement one of the most popular rewards — a free month.

## Developers

### Get Started

- [API Keys](https://winwinkit.com/developers/get-started/api-keys.md): Learn what API keys are and how to use them.

### SDKs

- [Swift](https://winwinkit.com/developers/sdks/swift.md): Learn how to install, configure, and use our Swift SDK.
- [Kotlin](https://winwinkit.com/developers/sdks/kotlin.md): Learn how to install, configure, and use our Kotlin SDK.
- [Dart](https://winwinkit.com/developers/sdks/dart.md): Learn how to install, configure, and use our Dart SDK.
- [TypeScript](https://winwinkit.com/developers/sdks/typescript.md): Learn how to install, configure, and use our TypeScript SDK.

### REST API

- [Introduction](https://winwinkit.com/developers/api/introduction.md): Learn what the WinWinKit REST API is and how to use it.
- [Authentication](https://winwinkit.com/developers/api/authentication.md): Learn how to authenticate your requests to the WinWinKit API.
- [Errors](https://winwinkit.com/developers/api/errors.md): Learn how the WinWinKit API returns errors and how to handle them in your code.
- [Rate Limits](https://winwinkit.com/developers/api/rate-limits.md): How the WinWinKit API throttles excessive traffic and how to react when you hit a limit.

## Glossary

- [Affiliate](https://winwinkit.com/glossary.md#affiliate): An affiliate is an influencer, content creator, or even a regular user who promotes your app for a commission.
- [Affiliate Code](https://winwinkit.com/glossary.md#affiliate-code): An affiliate code is a unique short identifier assigned to an affiliate that allows them to invite others to join the app.
- [Affiliate Form](https://winwinkit.com/glossary.md#affiliate-form): A web page where new affiliates can sign up to promote your app for a commission.
- [Claim](https://winwinkit.com/glossary.md#claim): A claim is the action taken by an invited user to utilize an affiliate, referral or promo code, which allows them to receive the associated rewards.
- [Code Link](https://winwinkit.com/glossary.md#code-link): A web link to a code, its rewards, and instructions on how to use it.
- [Conversion](https://winwinkit.com/glossary.md#conversion): A conversion refers to the process where an invited user not only claims a code but also takes a further step to become a premium user.
- [Invited user](https://winwinkit.com/glossary.md#invited-user): Invited users are new users to your app who are referred by either the referring users or the affiliates, or are attracted by the promo codes.
- [Offer Code](https://winwinkit.com/glossary.md#offer-code): An offer code is an App Store Offer Code that provides users with a free or discounted subscription for a specific duration.
- [Promo Code](https://winwinkit.com/glossary.md#promo-code): A promo code is a unique short identifier that allows users to receive rewards as part of a promotion.
- [Referral Code](https://winwinkit.com/glossary.md#referral-code): A referral code is a unique short identifier assigned to a user that allows them to invite others to join the app.
- [Referral Program](https://winwinkit.com/glossary.md#referral-program): A referral program defines the rewards that users receive for inviting others and being invited.
- [Referring user](https://winwinkit.com/glossary.md#referring-user): Referring users are those who invite others to your app.
- [Reward](https://winwinkit.com/glossary.md#reward): A reward represent a level of access, feature, offer, or content that a user is "rewarded" with.
- [User](https://winwinkit.com/glossary.md#user): A user represents an individual who interacts with your app.

## Blog

- [Two Things New Apps Keep Missing](https://winwinkit.com/blog/two-things-new-apps-keep-missing.md): 2026-08-14 — Over the past year I've talked to a lot of app teams, and two things come up so often that I finally decided to write them down.
- [Future of WinWinKit](https://winwinkit.com/blog/future-of-winwinkit.md): 2026-07-27 — A year ago I was building the first version of the affiliates feature in WinWinKit.
- [Creator vs. Influencer Marketing - What's the Difference for Mobile Apps?](https://winwinkit.com/blog/creator-vs-influencer-marketing-whats-the-difference.md): 2026-06-16 — A few years ago, "influencer" and "creator" meant roughly the same thing.
- [How we chose the name WinWinKit](https://winwinkit.com/blog/how-we-choose-the-name-winwinkit.md): 2026-04-09 — Naming a product is harder than it sounds - every founder knows this.
- [The Subscription Revenue Gap Is Widening - How Partner Programs Help Smaller Apps Compete](https://winwinkit.com/blog/subscription-revenue-gap-how-partner-programs-help-smaller-apps-compete.md): 2026-04-03 — The latest industry benchmarks paint a stark picture for subscription app developers.
- [Subscription Experiments That Make Your Partner Programs Perform](https://winwinkit.com/blog/subscription-experiments-that-make-your-partner-programs-perform.md): 2026-04-02 — Most mobile app teams treat subscription pricing experiments and partner programs as separate initiatives.
- [Creator Partnerships for Mobile Apps: Building an Affiliate Program That Scales in 2026](https://winwinkit.com/blog/creator-partnerships-mobile-app-affiliate-program-2026.md): 2026-04-01 — Mobile app developers are facing a paradox in 2026.
- [How to Find and Recruit Affiliate Partners for Your Mobile App](https://winwinkit.com/blog/how-to-find-and-recruit-affiliate-partners-for-your-mobile-app.md): 2026-03-27 — Most mobile app developers who explore affiliate marketing get stuck at the same step: not the technology, not the commission structure, but the question of who, exactly, should be promoting their ...
- [Why Micro-Influencers Are Your Best Affiliate Partners for App Growth](https://winwinkit.com/blog/why-micro-influencers-are-your-best-affiliate-partners-for-app-growth.md): 2026-03-16 — When most app developers think about influencer marketing, they picture creators with massive followings - half a million subscribers, six-figure sponsorship deals, and a single video that could fl...
- [WinWinKit vs Tapfiliate: Which One Is Right for You?](https://winwinkit.com/blog/winwinkit-vs-tapfiliate-which-one-is-right-for-you.md): 2026-03-11 — Tapfiliate has built a strong reputation in the affiliate marketing space.
- [WinWinKit vs FirstPromoter: Which Affiliate Platform Fits Your App?](https://winwinkit.com/blog/winwinkit-vs-firstpromoter-which-affiliate-platform-fits-your-app.md): 2026-03-10 — If you're evaluating affiliate and referral platforms, FirstPromoter is probably on your list.
- [How to Structure Affiliate Payouts That Keep Partners Motivated](https://winwinkit.com/blog/how-to-structure-affiliate-payouts-that-keep-partners-motivated.md): 2026-03-09 — Running an affiliate program for your mobile app is one thing.
- [Referral vs Affiliate vs Promo Code: Which Growth Lever Fits Your Mobile App?](https://winwinkit.com/blog/referral-vs-affiliate-vs-promo-code-which-growth-lever-fits-your-mobile-app.md): 2026-03-05 — Most mobile app developers know they should be running some kind of growth program.
- [Promo Code Campaigns That Convert](https://winwinkit.com/blog/promo-code-campaigns-that-convert.md): 2026-03-04 — Running a subscription app in 2026 means competing for attention in an environment where users are more selective about what they pay for, ad costs keep climbing, and privacy restrictions limit how...
- [How Referral and Promo Campaigns Reduce Subscriber Churn](https://winwinkit.com/blog/how-referral-and-promo-campaigns-reduce-subscriber-churn.md): 2026-03-02 — Most mobile app teams think of referral programs and promo code campaigns as acquisition tools.
- [In-App Affiliate Tracking: What It Is and Why It Matters](https://winwinkit.com/blog/in-app-affiliate-tracking-what-it-is-and-why-it-matters.md): 2026-03-01 — Affiliate marketing for mobile apps is booming - but there's a catch.
- [Meet Affiliate Groups](https://winwinkit.com/blog/meet-affiliate-groups.md): 2026-02-26 — We're excited to announce our new feature that significantly improves how you manage affiliates at scale.
- [RevenueCat Won't Get You More Subscribers - Here's What Will](https://winwinkit.com/blog/revenuecat-wont-get-you-more-subscribers-heres-what-will.md): 2026-02-20 — If you're running a subscription app, there's a good chance [RevenueCat](https://revenuecat.com) is already in your stack.
- [Affiliate Marketing vs. Paid Ads for Mobile Apps](https://winwinkit.com/blog/affiliate-marketing-vs-paid-ads-for-mobile-apps.md): 2026-02-18 — If you're growing a mobile app, you've almost certainly poured money into paid ads.
- [Affiliate vs. Influencer Marketing: Understanding the Difference](https://winwinkit.com/blog/affiliate-vs-influencer-marketing-understanding-the-difference.md): 2026-02-15 — If you're looking to grow your app or product beyond paid ads, you've likely come across two popular strategies: affiliate marketing and influencer marketing.
- [iOS App Affiliate Marketing: The Ultimate Guide](https://winwinkit.com/blog/ios-app-affiliate-marketing-ultimate-guide.md): 2026-02-13 — The iOS App Store is more competitive than ever.
- [App Store Offer Codes: How WinWinKit Takes Them Further](https://winwinkit.com/blog/app-store-offer-codes-how-winwinkit-takes-them-further.md): 2026-02-05 — If you're building a subscription-based iOS app, you've probably heard of App Store Offer Codes.
- [Meet Refer a Friend](https://winwinkit.com/blog/meet-refer-a-friend.md): 2025-10-27 — We're excited to announce a feature that we had in mind since the first days of the platform: **Refer a Friend** is now live on WinWinKit!
- [14 ideas for promoting mobile apps on Black Friday](https://winwinkit.com/blog/ideas-for-promoting-mobile-apps-on-black-friday-2025.md): 2025-10-23 — For mobile app developers, Black Friday represents one of the most lucrative opportunities of the year.
- [How WinWinKit solves mobile attribution](https://winwinkit.com/blog/how-winwinkit-solves-mobile-attribution.md): 2025-09-26 — Mobile attribution is the process of tying app installs to marketing activities, such as promotions, referrals, and ads that lead users to install or engage with a mobile app.
- [What is Referral marketing for mobile apps?](https://winwinkit.com/blog/what-is-referral-marketing-for-mobile-apps.md): 2025-09-16 — In the highly competitive mobile app marketplace, developers and businesses are constantly searching for effective user acquisition strategies that deliver measurable results.
- [What is Affiliate marketing for mobile apps?](https://winwinkit.com/blog/what-is-affiliate-marketing-for-mobile-apps.md): 2025-08-26 — In the fast-paced world of mobile app development, finding effective ways to grow your user base is essential.
- [Introducing WinWinKit](https://winwinkit.com/blog/introducing-winwinkit-affiliates-and-referrals-marketing-platform-for-mobile-apps.md): 2025-08-25 — Shipping apps is never simple.

## Changelog

- [Affiliate Analytics](https://winwinkit.com/changelog.md#affiliate-analytics): 2026-08-11 — Affiliate Analytics lets you track your affiliates' performance and activity over time.
- [Custom Applications](https://winwinkit.com/changelog.md#custom-application-questions): 2026-07-14 — You can now shape the affiliate application form around your program — ask affiliates the questions that matter to you before they join.
- [Sandbox Mode](https://winwinkit.com/changelog.md#sandbox-mode): 2026-07-03 — Every new project now starts in **Sandbox Mode**, so you can test your entire integration end-to-end before going live.
- [Affiliate Payouts with PayPal](https://winwinkit.com/changelog.md#affiliate-payouts-paypal): 2026-07-01 — Affiliate payouts now support [PayPal](https://paypal.com) — another way for your affiliates to get paid, alongside Stripe and Wise.
- [Affiliates iOS app](https://winwinkit.com/changelog.md#affiliate-ios-app): 2026-05-29 — We've launched an iOS client app that gives affiliates an overview of their performance in real time — right from their phone.
- [Affiliate Payouts with Wise](https://winwinkit.com/changelog.md#affiliate-payouts-wise): 2026-05-07 — Affiliate payouts now support [Wise](https://wise.com), expanding global coverage to 70+ countries.
- [Direct Revenue Tracking](https://winwinkit.com/changelog.md#direct-revenue-tracking): 2026-05-01 — We've added support for tracking revenue directly from the [App Store](/docs/introduction/revenue-tracking/app-store/) and [Google Play](/docs/introduction/revenue-tracking/google-play/) — no third...
- [Analytics Charts](https://winwinkit.com/changelog.md#preview-analytics-charts): 2026-04-24 — We've refreshed the layout of affiliate details pages.
- [No-Code Integration](https://winwinkit.com/changelog.md#no-code): 2026-03-23 — Run affiliate marketing for your App Store app - without any code integration.
- [Affiliate Groups](https://winwinkit.com/changelog.md#affiliate-groups): 2026-02-25 — Affiliate Groups let you segment your affiliates into tiers - each with its own commission rates, user rewards, payout rules, and signup settings.
- [Affiliate Resources](https://winwinkit.com/changelog.md#affiliate-resources): 2026-02-20 — Apps can now share brand resources directly with their affiliates — brand colors, logos, links, and additional files — so affiliates have everything they need to promote your app consistently.
- [Plans & Pricing](https://winwinkit.com/changelog.md#plans-and-pricing): 2026-02-18 — We're introducing tiered plans — **Starter** ($30/mo), **Essential** ($75/mo), and **Scale** ($150/mo) — replacing the previous usage-based-only pricing model.
- [Affiliate Payouts](https://winwinkit.com/changelog.md#affiliate-payouts): 2026-01-19 — We're finally supporting instant payouts for the Affiliates, powered by [Stripe Connect](https://stripe.com/connect)!
- [Stripe Integration](https://winwinkit.com/changelog.md#stripe-integration): 2025-11-05 — We're excited to add [Stripe](https://stripe.com/) integration that extends revenue tracking for the [Affiliates](/docs/affiliates/introduction/) feature.
- [Refer a Friend](https://winwinkit.com/changelog.md#refer-friend): 2025-10-27 — We're finally introducing a referral program for WinWinKit!
- [Reward Affiliates per User and Conversion](https://winwinkit.com/changelog.md#affiliates-rewards-per-claim-and-conversion): 2025-10-16 — We're expanding options for rewarding affiliates.
- [Docs, Guides and Blog](https://winwinkit.com/changelog.md#content-pages): 2025-10-09 — We've refreshed our [docs](/docs/), started creating [guides](/docs/guides/) and began our [blog](/blog/) while making it more accessible and consistent.
- [Google Play Promo Codes](https://winwinkit.com/changelog.md#googleplay-promo-codes): 2025-08-26 — We’ve added support for [Promo Codes](https://developer.android.com/google/play/billing/promo), enabling rewards for Android users with a free-of-charge subscription trials.
- [Affiliates](https://winwinkit.com/changelog.md#affiliates): 2025-08-08 — We're beyond excited to announce the launch of Affiliates feature.
- [RevenueCat Rewards](https://winwinkit.com/changelog.md#revenuecat-rewards): 2025-07-01 — We've added support for two new reward types that tie into RevenueCat:
- [Code Link Page](https://winwinkit.com/changelog.md#code-link-page): 2025-06-06 — We've made it easier to discover the Code Link in the dashboard - now it has lives under Pages on the sidebar.
- [Deep Links Support](https://winwinkit.com/changelog.md#deep-links-support): 2025-06-06 — We've added support for configuring deep links that open the app directly from the Code Link page.
- [RevenueCat Integration](https://winwinkit.com/changelog.md#revenuecat-integration): 2025-05-30 — We've added support for [RevenueCat](https://www.revenuecat.com/) integration, enabling automatic tracking of users' conversions and churn.
- [App Store Offer Codes](https://winwinkit.com/changelog.md#appstore-offer-codes): 2025-05-26 — Growing your app’s subscription base just became much easier!
- [Meet WinWinKit](https://winwinkit.com/changelog.md#meet-winwinkit): 2025-04-04 — We’re excited to share that [WinWinKit](https://winwinkit.com) is now available for everyone!

## Legal

- [Privacy Policy](https://winwinkit.com/privacy/): How WinWinKit collects, uses, and stores data.
- [Terms of Service](https://winwinkit.com/terms/): The terms governing use of WinWinKit.