Attribution is the process of associating a user — and the revenue they generate — with the right affiliate campaign, referral program, or promo code.

WinWinKit takes a deterministic, intent-driven approach to attribution: a user is attributed to a campaign only when they explicitly claim a code. There is no fingerprinting, IP matching, or other probabilistic signal involved.

Read more in our blog post: How WinWinKit solves mobile attribution.

User Attribution

A user becomes attributed to a campaign at the moment they claim a code in your app:

• The user enters or receives a short code (an affiliate code, referral code, or promo code).
• The app passes that code to WinWinKit via the SDK.
• WinWinKit validates the code, links the user to the corresponding campaign, and grants any user-side rewards configured on it.

This is a clear, observable action — you always know exactly which campaign brought a user in, and the user is in control of their own attribution.

Revenue Attribution

Once a user is attributed to a campaign, every tracked transaction from that user is attributed to the same campaign.

This is what powers:

• Affiliate earnings — The revenue percentage configured on the affiliate campaign is applied to each tracked transaction from attributed users.
• Referral rewards — A referrer can be rewarded based on the referee’s purchases, conversions, or first transaction.
• Promo code analytics — Revenue from users who claimed a promo code is rolled up into the promo code’s analytics.

See Revenue Tracking for how transactions reach WinWinKit in the first place.

Why Deterministic Attribution

Most mobile attribution platforms rely on probabilistic matching — IP addresses, device fingerprints, or install referrers — which is increasingly unreliable on iOS and Android, and inherently fuzzy.

WinWinKit’s intent-driven approach trades the broadest possible reach for accuracy and privacy:

• Accurate — A user is either attributed or not. There is no guesswork.
• Privacy-friendly — No fingerprinting, no cross-app tracking.
• Durable — Works the same on iOS, Android, and the web, regardless of platform privacy changes.

The trade-off is that attribution requires an explicit user action — claiming a code. The rest of the WinWinKit product is designed around making that action seamless.