Changelog

The dashboard now comes in light as well as dark.

• Pick your appearance — Light, Dark, or System, from the Theme menu in the account switcher at the bottom of the sidebar.
• Follow your OS — System is the default, so the dashboard matches whatever your device is set to and follows it when it flips at sunset.

Every screen has been reworked for both themes — charts, tables, badges, and the public link pages included.

Affiliate Analytics lets you track your affiliates’ performance and activity over time.

• See who drives the results — revenue, profit, affiliate proceeds, claims, and conversions, each split by affiliate. Your top five are charted individually and everyone else is grouped as Others, so a single partner can’t hide the rest.
• Choose the window — 7, 28, or 90 days, 12 months, or all time. Longer periods roll up into weeks automatically so the shape stays readable.
• Compare months against weeks — fixed twelve-month and twelve-week views sit side by side, independent of the period above them, so a seasonal pattern and a recent one are visible at once.
• Know where the revenue came from — every total is also broken down by App Store, Google Play, and Stripe.

Switch between bar and area charts from Customize, or turn on Synchronize on hover to line every chart up on the same date at once.

Available on the Essential plan and above, under Affiliates → Analytics.

You can now shape the affiliate application form around your program — ask affiliates the questions that matter to you before they join.

It’s configurable per affiliate group, so each group can collect the information that’s relevant to it — and you can copy a group’s questions over to another to get a new one set up in seconds.

Every new project now starts in Sandbox Mode, so you can test your entire integration end-to-end before going live.

• Only sandbox transactions are tracked — App Store and Google Play sandbox purchases, RevenueCat sandbox events, and Stripe test-mode charges.
• Everything else behaves exactly as in production — affiliates, referrals, promos, rewards, and analytics all run against your sandbox data.
• No affiliate payouts are created — earnings are still calculated for testing, but nothing is ever paid out.

When you’re ready, deactivate Sandbox Mode to move the project to production. This can be done once and permanently removes all sandbox data (referred users, transactions, and analytics), after which the project starts tracking production transactions.

Affiliate payouts now support PayPal — another way for your affiliates to get paid, alongside Stripe and Wise.

• Affiliates connect in seconds with Log in with PayPal, no bank details required
• Earnings are paid out directly to their PayPal account
• Available to affiliates across the countries PayPal supports.

We’ve launched an iOS client app that gives affiliates an overview of their performance in real time — right from their phone.

Until now, affiliates managed their partnership from the web dashboard. With the new app, they get a native, on-the-go experience designed to let them stay on top of their overall performance wherever they are.

Our ambition is to bring the entire web dashboard into the app, because that’s the most natural interface for affiliates.

Download on the App Store

Affiliate payouts now support Wise, expanding global coverage to 70+ countries.

• Pay affiliates in their local currency with low FX fees and transparent pricing
• Affiliates connect their Wise recipient details directly from the dashboard
• Confirm payouts with a single click on the Payouts page.

We’ve added support for tracking revenue directly from the App Store and Google Play — no third-party billing platform required.

• App Store — powered by App Store Server Notifications V2, delivering purchases, renewals, refunds, and trials in real time.
• Google Play — powered by Real-time Developer Notifications via Cloud Pub/Sub, capturing the same set of events as they happen.

Each transaction is attributed back to the app user, so referral conversions, affiliate earnings, and promo code revenue stay accurate across both stores.

To enable it, head to Settings → Integrations and follow the setup steps.

We’ve refreshed the layout of affiliate details pages. They now surface the most important details first and feature analytics charts, giving you a clear view of performance trends at a glance - clicks, conversions, and revenue over time.

Run affiliate marketing for your App Store app - without any code integration.

WinWinKit now supports a fully no-code setup for affiliate campaigns powered by Apple’s Offer Codes. Connect your App Store Connect account, create an Offer Code reward, and let affiliates start driving subscriptions - no SDK or backend work required.

• Zero code changes - if your app already supports Offer Codes, you’re ready to go
• Automatic code creation - affiliate codes are created as custom Offer Codes directly in App Store Connect
• Usage tracking & auto-extension - WinWinKit monitors and extends limits automatically
• Works with existing affiliate setup - configure rewards per affiliate group, invite affiliates, and track earnings as usual

Learn more on the No-Code Integration page or read the docs.

Affiliate Groups let you segment your affiliates into tiers - each with its own commission rates, user rewards, payout rules, and signup settings.

Now you can create distinct tiers for different partner types:

• Affiliate rewards per group - set commission rates, duration, per-claim and per-conversion amounts independently for each group;
• User rewards per group - configure what end-users receive when they sign up through affiliates in a given group;
• Payout settings per group - control holding periods, minimum payout thresholds, and auto-payouts per group;
• Landing page per group - enable or disable group’s landing page and auto-approval for each group separately.

Every project starts with a default group. Move affiliates between groups at any time as your program evolves.

With affiliate groups and their new settings, it is now possible to put affiliate marketing on full autopilot:

• Auto-Approve - automatically approve new affiliate requests;
• Auto-Payouts - automatically send payouts when minimum amount is met.

Read more in our blog post.

Apps can now share brand resources directly with their affiliates — brand colors, logos, links, and additional files — so affiliates have everything they need to promote your app consistently.

You can also add FAQ and support links to help affiliates find answers without reaching out.

All resources are available to affiliates from their dashboard.

We’re introducing tiered plans — Starter ($30/mo), Essential ($75/mo), and Scale ($150/mo) — replacing the previous usage-based-only pricing model.

This change lets us keep building WinWinKit in a more sustainable way while reducing complexity. Instead of unpredictable costs that scale with every metric, you get a clear monthly price with generous included limits. And even at small scale, the new plans are actually cheaper than what you’d have paid before.

Each plan includes 100k MAU, with straightforward $10/100k MAU overage if you grow beyond that.

All paid plans come with a 14-day free trial — no credit card required.

Check out the full breakdown on the new Pricing page.

We’re finally supporting instant payouts for the Affiliates, powered by Stripe Connect!

To send a payout, on the Payouts page, click the ‘Confirm Payouts’ button and choose a payment method. Once confirmed, the payout will be instantly transferred to the affiliate’s account. Then, affiliates can withdraw their earnings at their own discretion.

An overview of past, upcoming and pending payouts is available on the dashboard for apps and affiliates.

We’re excited to add Stripe integration that extends revenue tracking for the Affiliates feature.

If your payments are processed through Stripe, or if in addition to the mobile apps you offer a web app, enabling this integration allows you to track revenue across all platforms.

We’re finally introducing a referral program for WinWinKit!

Earn 100 FREE USERS for each referral!

Find your referral code in the dashboard, share it among your network, and receive free users worth $20 for your project for each referral! Every referred project receives 100 free users too. It is truly a win-win!

Our referral program is proudly powered by WinWinKit.

Read more in our blog post.

We’re expanding options for rewarding affiliates. In addition to revenue percentage, you can now reward a fixed amount per user and per conversion. The rewards can be used in combination or separately, giving you the flexibility to create a tailored campaign for your app and affiliates.

To improve conversion tracking, we’ve introduced the is_trial flag for users, enabling you to track conversions only for those who are not in trial. Learn more about the is trial flag.

Find more details about the new rewards in the documentation and in our guide, Setting up Affiliates with RevenueCat.

We’ve refreshed our docs, started creating guides and began our blog while making it more accessible and consistent. This means a lot more content is on the way!

We’ve added support for Promo Codes, enabling rewards for Android users with a free-of-charge subscription trials.

We’re beyond excited to announce the launch of Affiliates feature.

Affiliates is a new way to empower growth of your app by partnering with bloggers, influencers, and content creators to promote your app.

• Configurable affiliate rewards - set what commission they get and for how long
• All supported user rewards are ready for rewarding the new users to improve signup conversion:
  • for example, offer a discounted premium for users arriving from affiliates
• Unlimited affiliates - work with as many as you want
• Public affiliate form for letting affiliates signup themselves via a web page
  • literally anyone can become an affiliate and earn commission by promoting your app
  • see an example here.
• Automatic tracking of the revenue done with RevenueCat integration
• Automatic payout to the affiliates handled by WinWinKit.

Learn more about Affiliates and Affiliate Form.

We’ve added support for two new reward types that tie into RevenueCat:

• Entitlement: Reward users with RevenueCat entitlements.
• Offering: Reward users with a specific RevenueCat offering.

Both reward types are fully configurable with referral logic in WinWinKit and can be rewarded for a specific period of time too.

Head to Settings -> Integrations -> RevenueCat to enable the new reward types.

Learn more about Entitlement and Offering rewards.

We’ve made it easier to discover the Code Link in the dashboard - now it has lives under Pages on the sidebar.

Learn more about Code Link.

We’ve added support for configuring deep links that open the app directly from the Code Link page. It enables creating a streamlined user experience and allows configuring deep links per supported platform.

Additionally, we’ve added the ability to preview deep links and programs directly in the dashboard - simply select the configurations you want to preview.

Learn more about Deep Links.

We’ve added support for RevenueCat integration, enabling automatic tracking of users’ conversions and churn.

Head to Settings -> Integrations -> RevenueCat to connect it.

Growing your app’s subscription base just became much easier! 🎉

We’ve added support for Offer Codes, enabling a whole new way for attracting new and engaging existing users in promoting your app. Offer Codes are Apple’s native way to reward users with a free or discounted subscription offer. They’re powerful, but usually difficult to set up and manage across real campaigns.

With WinWinKit, that’s now handled automatically!

You can create referral programs where:

• Offer Codes are generated and assigned when needed
• Logic and delivery are fully managed inside the platform
• Users get the right reward at the right time — without any extra tooling or backend work.

Learn more about Offer Codes rewards.

We’re excited to share that WinWinKit is now available for everyone!

WinWinKit is built on the simple concept of a referral code. Each user of the app users gets a unique referral code that can be used to invite new users for a reward. What rewards are, when they apply, which party receives what, is entirely under your control and can be set up with a few clicks.

Why add referrals?

• Referrals are a great way to engage users in the promotion of your app.
• Referrals unlock a new organic marketing channel.
• Users interacting with the referral become more attached to the product.

WinWinKit provides a hassle-free way to add a referral to your app. Setting up a referral program takes just a few clicks and minimal integration!