Blog

Insights on mobile app growth, affiliate and referral marketing, and building WinWinKit.

How we chose the name WinWinKit

Product •
Oleh Stasula • Apr '26

Meet Affiliate Groups

Product •
Oleh Stasula • Feb '26

App Store Offer Codes: How WinWinKit Takes Them Further

Product •
Oleh Stasula • Feb '26

Meet Refer a Friend

Product •
Oleh Stasula • Oct '25

How WinWinKit solves mobile attribution

Product •
Oleh Stasula • Sept '25

Introducing WinWinKit

Product •
Oleh Stasula • Aug '25

All articles

The Subscription Revenue Gap Is Widening - How Partner Programs Help Smaller Apps Compete

Marketing •
Oleh Stasula • Apr '26

Subscription Experiments That Make Your Partner Programs Perform

Marketing •
Oleh Stasula • Apr '26

Creator Partnerships for Mobile Apps: Building an Affiliate Program That Scales in 2026

Marketing •
Oleh Stasula • Apr '26

How to Find and Recruit Affiliate Partners for Your Mobile App

Marketing •
Oleh Stasula • Mar '26

Why Micro-Influencers Are Your Best Affiliate Partners for App Growth

Marketing •
Oleh Stasula • Mar '26

WinWinKit vs Tapfiliate: Which One Is Right for You?

Compare •
Oleh Stasula • Mar '26

WinWinKit vs FirstPromoter: Which Affiliate Platform Fits Your App?

Compare •
Oleh Stasula • Mar '26

How to Structure Affiliate Payouts That Keep Partners Motivated

Marketing •
Oleh Stasula • Mar '26

Referral vs Affiliate vs Promo Code: Which Growth Lever Fits Your Mobile App?

Marketing •
Oleh Stasula • Mar '26

Promo Code Campaigns That Convert

Marketing •
Oleh Stasula • Mar '26

How Referral and Promo Campaigns Reduce Subscriber Churn

Marketing •
Oleh Stasula • Mar '26

In-App Affiliate Tracking: What It Is and Why It Matters

Marketing •
Oleh Stasula • Mar '26

RevenueCat Won't Get You More Subscribers - Here's What Will

Marketing •
Oleh Stasula • Feb '26

Affiliate Marketing vs. Paid Ads for Mobile Apps

Marketing •
Oleh Stasula • Feb '26

Affiliate vs. Influencer Marketing: Understanding the Difference

Marketing •
Oleh Stasula • Feb '26

iOS App Affiliate Marketing: The Ultimate Guide

Marketing •
Oleh Stasula • Feb '26

14 ideas for promoting mobile apps on Black Friday

Marketing •
Oleh Stasula • Oct '25

What is Referral marketing for mobile apps?

Marketing •
Oleh Stasula • Sept '25

What is Affiliate marketing for mobile apps?

Marketing •
Oleh Stasula • Aug '25